Who reads news online?

Wired has a great article that reveals who exactly gets their news online. To sum it up:

The group that relies most on the Internet for news is the youngest at a median age of 35. It is also the smallest, at 13 percent of those polled. Fewer than half of them watch television news on a regular basis. Eighty percent of this group has a college education and they are twice as likely to read an online newspaper than a printed version.

The results show an increasing shift toward online news consumption, but that there is now a sizable group (23%) of a more engaged, sophisticated and well-off people that use both traditional and online sources to get their news…The Pew researchers referred to these people as “integrators”.

The largest group of news consumers - 46 percent of those polled - have a “heavy reliance” on television for their news at all times of the day. This group is the oldest, with a median age of 52, and least affluent, with 43 percent unemployed. They are unlikely to own a computer or go online for news.


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