Tao of Meebo
Scoble has a great article and video on the rise of Meebo, the online chat service aggregator. There are several great tidibits in the video (like what form of advertising works in online chat rooms), but perhaps one of the biggest lessons comes from a commenter named Luc. The lesson? Don’t underestimate the power of being fun and attentive to your community:
I’ve been using meebo from the very beginning, when ICQ was still popular, as an easy way to contact with friends and family from Internet cafes while traveling. I don’t know any of their employees, but I was impressed how friendly they seem, posting little stickies on the meebo desktop, trying to build a community.
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