The evolution of BoingBoing

I’ve just been reading John Battelle’s recollection of BoingBoing’s early financial struggles (only four years ago). It’s part of his very good piece on conversational marketing and the explosive growth in both audience size and value that blogs have seen over the last four years. John’s question was - would marketer’s want to join the conversation? That has long since been answered in the affirmative, and it continues to be even more so as advertising budgets self-correct to follow people’s attention online. What inspires me is that Boing Boing started as a labor of love and wasn’t making crazy money from the start. I’m so used to them being one of the most interesting and influential blogs in the world and selling out their sponsorship spots, that I had forgotten that their passion is what got them where they are today. Kudos Corey and co, and to John for helping you guys find great advertisers right when you needed them.