Even the simplest element of fun can go a long way
I love this: Jason Santa Maria on how using avatars helps warm up new clients:
In the past year or so I’ve been noticing a funny thing during our kickoffs with new clients. We briefly show them Basecamp and talk about how we would like both companies to use it during the project. When we get to the People page their demeanor completely shifts, they see a slew of our avatars staring back at them. We just used them because we thought they were funny, but for new clients unfamiliar with Basecamp, it has the added effect of breaking the ice for them. Rather than “oh great, new software to learn,” it becomes “hey, we can have fun with this.”
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