It’s all about exceptional customer service

The Maloofs on the importance of exceptional customer service:

Prior to his untimely passing, George Sr. was constantly teaching his sons the value of customer care. On one memorable business trip from New Mexico to Milwaukee, Joe recalls his father asking the sons to rate every single person who had the opportunity to provide services. “We came into contact with fifty-seven people that had an opportunity to service us, to take care of us as customers. Out of all of those people, there was only one lady in a downtown café that went out of her way and took the extra step to take care of us. That’s not to say the others weren’t nice, but she just took it the Maloof way. And that taught me at an early age what customer service was all about.”