Steve Jobs- if you must fib, make it charming
The quote says it all:
As Steven Levy writes in The Perfect Thing, his 2006 book about the iPod, when Apple was trying to start iTunes as an online music store it had trouble convincing the major labels to offer up their music. Apple managed it only after Jobs launched a charm offensive against Morris. According to Levy, a big factor in his success was Jobs’ assurance that, since it was limited to Macs, iTunes could affect, at most, 5 percent of the market. (iTunes for Windows came out in 2003.)Whatever the promises, once the mighty Universal signed on, everyone else followed.
Be the first to comment
Jump to comment form | comments rss | trackback uri