Find the right words
I have a deeply-held belief that the right words can make all the difference when you’re trying to promote your product. One great example is the pitch perfect text for LeMons racing events:
Nasty. Brutish. Not Short Enough. The crowd. The spectacle. The pall of blue smoke and roasted clutch discs. In all motorsport, no event captures the universal human need to whale on old crapcans and hoover down greasy barbecue like the 24 Hours of LeMons.
Also, an endearing footnote in an email a venture capitalist recently sent me:
Apologize for thw brief tpyo-filled response. Thumbing from my blackberry
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