Radiohead strikes a chord

Via The Seminal, Radiohead tells people to pay what they want for their new album which promptly sells 1.2 million units its first week. Survey results reveal that people paid an average of $8 per album, which means that “Radiohead is making between four to eight times more per download than it did releasing through a major label.” Can similar success be found by no name acts that aren’t getting press for going independent? I think so, if their content is great:

Today, all a band needs to get music out is a MySpace page, a website, and an iTunes account. With tools such as YouTube, email, and the like, advertising has become almost costless and keeping in touch with existing fans has never been easier.


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