Via Tom Yager’s recent article on OS X Leopard:
Everyone plugs into OS X through the frameworks, and below that lies a stable, thin, simple, and well-documented system stack. It is not the frameworks’ job to abstract lower levels of software. From a developer’s point of view, the frameworks are OS X. When developers write to Apple’s frameworks, they inherit cross-application integration and operational and interface consistency with no effort.
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We like to build uniquely fun and viral web products that our fellow Internet Machine users can use and love. Faceplanting is our first, and we love it because while it's basically just a fun toy, it's also innovative and has massive global appeal. It will make the world smile.
But Faceplanting is just the beginning. We've got three more projects in the works that will affect the world in big ways. We hope you'll stay tuned to this blog to see how this story pans out.
For the curious, Phoenomi is pronounced fee-nah-mee and is a mashup of the words "phoenix", "phenom", and "tsunami".
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