Yahoo proves that community wins every time

Via Techcrunch - how Yahoo Answers beat Google Answers:

This wasn’t a war, it was a massacre, and a case study in why all this “Web 2.0 stuff” actually has legs when applied properly. Google went for a direct revenue stream, a business model that made sense in 2002. Yahoo, launching much later, launched a free product and used the ideals of community participation to remove friction from the process and get out of the way of users. This incentivized use and has created a massive number of page views that Yahoo is now monetizing. The network effect kicked in big time.

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Author: JontheWayne

Published:: December 1, 2006

Category:: Business Analysis

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