Here’s the YouTube video, and from Adage the accompanying juicy tidbit:
’Dove Evolution,’ a 75-second viral film…has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows ‘Ellen’ and ‘The View’ as well as on ‘Entertainment Tonight.’ It’s also brought the biggest-ever traffic spike to CampaignForRealBeauty.com, three times more than Dove’s Super Bowl ad and resulting publicity last year.
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We like to build uniquely fun and viral web products that our fellow Internet Machine users can use and love. Faceplanting is our first, and we love it because while it's basically just a fun toy, it's also innovative and has massive global appeal. It will make the world smile.
But Faceplanting is just the beginning. We've got three more projects in the works that will affect the world in big ways. We hope you'll stay tuned to this blog to see how this story pans out.
For the curious, Phoenomi is pronounced fee-nah-mee and is a mashup of the words "phoenix", "phenom", and "tsunami".
Thanks for visiting.
Content copyright © 2006 by Phoenomi, Inc.
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