When marketing’s an act of love

I don’t know what it is exactly about this post by Hugh - I think it might be the simplicity of it that’s starting to dawn on me. There is no being slick, no trickery involved. It’s just about starting a conversation:

The trick to a blogging campaign is, of course, having a good product. A bad product will be eaten alive within hours. A good product will still get the occasional malcontent trying to take a metaphorical baseball bat to it, but if it can survive the onslaught, that can actually work in the campaign’s favor. A well-executed blog campaign is not rocket science. It is, however, an act of love. That’s what gets in the way for some people. Love is scary stuff.