The rising influence of YouTube on politicians

This Christan Science Monitor article highlights the rising influence of YouTube on politicians. A lone YouTube video recently pretty much sunk Sen. George Allen (R) of Virginia’s chances of anything beyond a continued seat in the senate (I guess even racist comments documented on video can’t defeat the power of senate incumbency). On the other hand, Ned Lamont may have gotten the boost he needed to win over his rival, Sen. Joseph Lieberman, because his supporters posted real video moments of him on YouTube. A political advisor was even quoted as saying that there are three places on the web a politician has to track, that YouTube is the “third station of the cross” after Google and Wikipedia. The point is that there is real power in shareable video delivered on the web (every project needs it).