The waning of the TV shrew
Joseph Jaffe highlights the waning effectiveness of advertising on TV (weeping with tears of joy I’d guess) and basically verbally slaps a “specialist” from McKinsey for saying that “the reason not to shift up to 30% of TV dollars to the Web would be because there’s no room.” As Jaffe rightly declares, “ESPN Motion’s 30-second slots or Yahoo’s homepages are not the only places to advertise on the web.” As he says it, “there is a world of untapped opportunity right now - prime for big thinkers, risk takers, creative visionaries and budgets in search of a new home. It’s time to open your eyes, open your ears, open your minds and open your purse-strings.”
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